Pre-Assessment of Digital Performance
Mobile banks, or disruptor banks as they are also called, have been throwing traditional banks into a whirlwind. They offer many services that traditional banks offer but in a more convenient and easy-to-use way.
They have acquired a lot of users since they have entered the market but these banks are not without their challenges. Most of the accounts registered in mobile banks are secondary accounts, not main accounts. Many people continue to rely on traditional banks for money storage functions as they still question the safety of digital banks.
Getting to know who their customers are is a good step in understanding how to effectively communicate this sense of safety and any other features and services customers may be looking for. This can help stay one step ahead of traditional banks and other competitors.
This report contains a short assessment of the banking industry in the United Kingdom, in which the digital performance of the top 5 brands was briefly analyzed, along with some insights regarding the audience that visited these brands websites during 2018.
Who is the Digital Audience
interested in these brands?
Get the report