Pre-Assessment of Digital Performance
These forces at play in the banking industry in the UK have open the doors to new entrants and market disruptors and have led to an increase in competition.
In order to fight these trends and gain back the market share they have been losing to these new competitors, traditional banks need to match the services being offered by these companies. When dealing with a demanding consumer constantly in search of convenience, the first step for banks is to digitalize their services.
Also essential is studying their consumer. Know where they are present in the digital spectrum in order to develop a digital strategy to reach them. This data can then be used to find out what consumers are searching for and to offer it to them before competitors.
This report contains a short assessment of the banking industry in the United Kingdom, in which the digital performance of the top 5 brands was briefly analyzed, along with some insights regarding the audience that visited these brands websites during 2018.
Who is the Digital Audience
interested in these brands?
Get the report