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In a time when everything evolves at an incredibly fast pace, standing still is the worst thing a business can do. The way a company responds to innovation dictates its survival.
Inefficient budget allocations can be extremely harmful and take a gigantic toll on profit margins. Lead generation takes on a new level with predictive analytics and eliminates budget misallocations.
The imperative for retail brands, therefore, is to devise an omnichannel strategy that connects with core customers as they move between retail channels and touchpoints.
5G provides unprecedented speed rates, lower levels of latency and a stronger connection which ultimately will lead to three main outcomes that will significantly improve the way some industries work.
Why is a digital transformation so essential? We live in a digital world and one that is becoming more and more digital and technological.
As the retail industry becomes more and more digital, it opens up the path for data and technology to be used by brands in order to connect with their consumers and expand their businesses.
Being such a large generation, and one with a very high purchase propensity, millennials end up being the target audience of most brands.
The use of Artificial Intelligence has been growing exponentially but the European Union is well aware of its shortcomings.
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